The trends in market share for adults for a wider range of brands

The trends in market share for adults for a wider range of brands (which are not presented in a table here) are similar to those for adolescents shown in www.selleckchem.com/products/CP-690550.html Table 3. However, older adult smokers were less likely than younger ones to change their brand preference. Discussion The menthol cigarette market in Australia was highly gendered prior to its decline, with menthol brands being much more popular among female than male smokers in all age groups in the early 1980s. The fundamental shift in the Australian market we found can be summarized as markedly declining numbers of younger smokers experimenting with and developing settled preferences for menthol brands, while they retained their popularity among older women.

We found that the market share of Alpine among Australian adolescents declined substantially between 1984 and 2008, with most of the decline occurring by 1996. Market share of Alpine also declined among adult smokers between 1980 and 2009. The decline in use of Alpine among adults occurred within the context of a general decline in menthol smoking in Australia rather than Alpine primarily losing market share to other menthol brands or brand varieties (as is shown the lack of any temporal trend in the proportion of menthol market share held by Alpine). Due to limitations of the available data, we are unable to exclude the possibility that Alpine lost market share to menthol varieties of major brand families among adolescents rather than to nonmenthol brands. We also do not know whether the market shares of either Alpine or all menthol brands peaked prior to the study period.

However, our results suggest a process of declining popularity beginning among adult smokers and then following among adolescents in the mid-1980s. Brefeldin_A Our results suggest that menthol cigarettes once functioned as starter cigarettes in Australia for a proportion of adolescents but are no longer an important starter product for either sex. In contrast with adolescents in the United States, where nearly half of adolescents smoke menthols (Hersey et al., 2006; Hersey, Nonnemaker and Homsi (2010); Kreslake et al., 2008), only a small proportion of Australian adolescents smoked menthol cigarettes at any point in the past two decades. Further, the decline in the popularity of Alpine among adolescents preceded the recent decline in smoking prevalence among adolescents, which began at least one survey wave (3 years) later. While menthol cigarettes may have an important function as starter cigarettes within particular contexts, such as in the United States, they are no longer an important part of the uptake process in Australia.

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